Fernando van Zeller Guedes's tenacity and innovative marketing could be considered the original influencer campaign. Two bottles were sent to every Portuguese Ambassadors around the world – one for you and one for your friend to help spread the word about Mateus Rosé. This creative strategy helped Mateus to conquer the USA, Asia, Europe and Australia selling over 2,000,000 bottles worldwide.
Mateus Rosé was the first Portuguese wine brand with the greatest international reach
An iconic brand that has always been ahead of its time
Do you know how it all started?
Here’s the amazing story of Mateus Rosé
The 1940s – Where it all began
A bold new concept for Portugal and the world
In 1942, Fernando van Zeller Guedes's, Sogrape founder and visionary, created the first Rosé wine from Portugal. Mateus is sold in a curved bottle that was inspired by the flasks used by soldiers in the First World War. Since its launch, Mateus has always stood for quality and consistency and remains the #1 selling Portuguese wine in the world, selling one bottle every 38 minutes!
Success and originality
Creativity at the heart of things
The Mateus generation
From the world of entertainment to icons around the globe, people fell in love with Mateus Rosé
Photographed at home drinking Mateus
The Portuguese fado singer helped promote Mateus Rosé in the sixties, at the Casa de Portugal in London
Was photographed in 1975, at his office with a Mateus bottle on his shelf
Ace Frehley and KISS
Photo session of the album cover Alive!
“My only regret is that when I flew around the moon, I wasn’t drinking Mateus.”
FRANK BORMAN, LEADER OF THE TEAM OF ASTRONAUTS WHO FIRST FLEW AROUND THE MOON
A global brand
After 75 years as the global Portuguese leader in Rosé, Mateus continues to innovate with Mateus Dry Rosé. From its provenance to its unique bottle design, this new wine pays homage to its history with an updated bottle shape, new label design and a new wine style that is drier and paler to better serve the new American palate. The new wine is vintage aged to ensure freshness and is now made from Baga and Shiraz grapes.
Salvador Guedes, Fernando van Zeller Guedes, Fernando Guedes
Mateus's story is largely the story of Fernando van Zeller Guedes, a man ahead of his time who created Mateus and launched it around the world. His ambition to make the best wine in Portugal continues today with Mateus Dry Rosé.
Today, Mateus remains part of the Sogrape family and is now headed by Fernando da Cunha Guedes, the grandson of Fernando van Zeller Guedes. Mateus continues to be enjoy around the world.
Bridging the generations
Drag the ball and travel with this iconic Portuguese bottle along its 75+ years of history.Mateus Dry Rosé